When you are passionate about the environment, you will take sustainability seriously. Your product may be top of the line, but is the packaging a responsible choice? Your product should reflect your sustainability profile clearly. What are the best options for you today?
Paper has many new facets to explore
If you use renewable material such as paper and keep waste products to a minimum, your business will be contributing to preserving the world’s ecosystems. Packaging design is everything, and technology now allows you to meet the needs of the consumer of today without compromising future generations.
For instance, honeycomb packing or packaging offers a versatile, efficient, and low-impact solution. Sealed all-paper bags are now available as well – a promising biomaterial that can take the place of plastic and metals.
While embracing the benefits of state-of-the-art paper products, the organisation will benefit from improved band image as well.
By taking a step further to care for the environment, you are making an inroad to boosting the revenue stream. These days, it matters to a lot of people that they contribute by choosing eco-friendly options.
Embracing innovations such as compostable fibre packaging
The carbon footprint of plastic has crossed the line. In fact, plastic has marked the oceans of the world with an eyesore so huge it can be seen from earth orbit. The Great Pacific Garbage Patch is a horrible reminder of our irresponsibility and lack of accountability.
You do not want your organisation to add to the debris that has collected in the remotest part of the world’s largest ocean. You can let go of the idea to use plastic and instead embrace innovative solutions such as compostable fibre packaging.
Fibre packaging is compostable, which means it can be broken down by organisms in the soil. With this type of packaging, there is no risk for your brand’s logo to end up in the Great Pacific Garbage Patch. Instead of floating in the ocean and adding to the horrendous volume of waste, the packaging will end up in the soil and add nutrients to it.
On a related note, your organisation can explore plant-based plastic packaging that can be composted and recycled. The material is plant-based and not petroleum-based, and therefore has a less environmental impact.
Reducing cost with smart and eco-friendly packaging design
It should not be too difficult to convince the decision-makers in your organisation to choose sustainable packaging solutions. Good packaging design and intelligent use of material are beneficial to both the environment and your profit margin. If you select a material that can be recycled, you can reduce costs.
Think not only of your company but the rest of the supply chain as well. Think of the impact of the packaging you choose across its life cycle. By looking beyond the present and including the future in your estimates, you will see the long-term benefits of smart and sustainable packaging.
Sustainability is a critical concept that organisations must seek to understand on a deeper level. Your choices today will affect future generations. Take care not to sacrifice their benefit for short-term gains.
