The power of celebrities is undeniable. With their fame, it is easy to influence people and inspire them to change behavior or view a subject from a different perspective. This is why a lot of brands are always keen on working with celebrities and influencers to promote their brands, businesses, and causes. This is also an effective marketing campaign if you want to make your brand credible and trustworthy, especially if the celebrity you will work with is known to be magnanimous, kind, and reliable. You may be planning to work with one in the future. But before you make the plan, you ought to remember that working with a celebrity is not just working with a regular supplier.
First off, you need to determine the purpose of your collaboration with them. Is it for product development—the type where celebrities are partnering with designers to come up with perfume or a dress? Is it all about charity? Is it all about encouraging people—the type where you book sports celebrity speakers? Knowing the purpose will make working with them much easier. Below are some of the most important things to keep in mind when working with a celebrity.
Know their entourage
Most of the time, you will not be working directly with the celebrity. You may have some face-to-face interactions with them, but the job does not just stop at them. You may find yourself always dealing with the celebrity’s team.
Knowing this, it pays that you get to know the celebrity’s entourage. That way, working with a celebrity will be much easier. The members of the entourage know the work style of the celebrity they are handling. More often than not, the entourage is composed of a publicist, talent manager, personal assistants, and oftentimes, the producers or talent management representative. You have to talk to them before you can get to the celebrity.
Know the quirks of the celebrity
Celebrities have their own quirks, which are a part of them. These quirks are something that you should have knowledge of so that you will be able to work with them easier. Having knowledge of the behaviors, likes, and dislikes of your endorser will allow you to adjust appropriately. For one, when you know that the celebrity does not want to dingy dressing room, you will be able to adjust the configurations of their room.
Come up with a foolproof contract
Working with celebrities also involves some legalities. And it is necessary that you protect yourself. You should have a foolproof contract that will ensure that the celebrity will fulfill all the slated obligations. You can consult a lawyer when drafting the contract.
In the world of marketing and advertising, influence is a valuable currency. When you do not have it, the brand may suffer. You may find it hard to gain traction with your customers. You may find it challenging to make your brand look credible. This is why you should always consider working with a celebrity.
