Brick-and-mortar stores are a dying breed in the age of eCommerce. You might be asking yourself how you can make your brick-and-mortar store more successful. And making it successful is important as the economy continues to recover. Luckily, there are many ways to do that!
Here are some ways for you to enhance your physical store to help increase your revenue.
Enhance the physical appearance of the store
You might not think that the appearance of your store is important, but it can help increase your revenue. There are many ways to make the outside of your brick-and-mortar store more appealing to customers. Decorate the entrance with balloons and streamers, post signs to attract attention, or place a bench out front so people have a place to sit while they are waiting for their friends.
You can also install natural stone veneer sidings to give your store an elegant appearance. The refined and stylish look can attract customers and encourage them to enter and buy something.
Use local SEO
One of the most important things you can do to help your brick-and-mortar store succeed is to use local SEO. With local SEO, you can target potential customers in your area who are looking for a store like yours. This will help you to increase foot traffic and sales.
There are many things you can do to improve your local SEO. Make sure your business is listed on Google My Business (GMB) and other local directories. Post high-quality content about your store and its products on your website and social media. And participate in local events and networking groups to get your name out there.
By using local SEO, you can help your brick-and-mortar store thrive in today’s competitive retail landscape!
Increase foot traffic by offering incentives
Offering unique incentives like gift wrapping, refreshments, or free Wi-Fi can attract more customers to your brick-and-mortar store. People love getting something for free and these sorts of services can help elevate the customer experience in your store.
You can also increase foot traffic by hosting fun events in your store. These events can include everything from book signings to Christmas parties. You could even hold a raffle for a free iPad Mini or dinner with the CEO of the company! Special events like these will attract customers who might not have stopped into your business otherwise, and increased foot traffic can equate to increased revenues.
Enhance your store with creative window displays
When people drive or walk by a store, they often look at the windows. Your windows are one of the most important aspects of your brick-and-mortar business. You can enhance them in many ways that will help you bring in more customers and revenue.
You can use your windows to show off some of your products. Make sure you display the most popular items in a place where they are easily accessible by customers and easy to find, like the front window. And if people don’t know what they want when they walk in, this is a great way for them to see what’s available and decide to purchase once they’re inside.
You can also use your window displays as a way to attract people to your store. Make sure you have an appealing display that will grab the attention of possible customers who are driving or walking by. This will entice them to stop and look at what’s in your windows, and, hopefully, stop and come inside.
Make popular items easy to find
If people can’t easily find what they are looking for in your store, you will have a hard time selling them anything. Make sure that the most popular products—and ones that you’re trying to get rid of—are easily accessible and visible from the front of the store.
When people walk in, they should have a good idea of what they want to buy and easily be able to find it. This will help convince them to make a purchase and increase revenue for your business.
Provide refreshments
People come into stores to buy something, but sometimes you just need a way to get them into the store. Providing refreshments like coffee and snacks is a great way to get more people into your brick-and-mortar business.
Most people will stop to grab a cup of joe or some chocolate on their way somewhere else, so offering them something as they walk in might just give you enough time to convince them to buy something while they’re already there! And if people are happy with what you’re selling them, they’ll be more likely to come back.
Having refreshments available will help your business grow and thrive in the competitive retail landscape!
While brick-and-mortar stores are still important, they need to evolve to thrive. To do this, you can incorporate tips like these into your business. This will help keep customers coming back and increase the number of items that make it off the shelf!
