Americans move a lot. It’s estimated that they move about eleven times in their lifetime . There are various reasons why they do. Some move because it’s part of a job transfer, some move for better education opportunities, and others want a change in scenery. Whatever the reason, people’s need to move is fueling the moving industry.
The moving industry is now worth billions of dollars. Many entrepreneurs start their first business in this industry because of its low overhead cost. However, this also means that the industry is competitive and saturated.
It’s estimated that there are about 19,000 moving businesses in the country. If you plan to start a business industry, then you need to be willing to stand out. Here are some ways you can make your moving company stand out.
Improved Vehicles
One of the most critical assets of your company is your vehicle. Your vehicle is responsible for safely transporting people’s belongings. Investing in newer and bigger vehicles can give your company an advantage. It shows that you are willing to invest in better equipment for the safety and satisfaction of your customers. Additionally, you can upgrade your vehicles in various ways. Here are five essential upgrades your moving vehicle must have.
Detailing
If you want your brand to be known by most people, you need to detail your moving vehicles. You can hire a local auto detailing company to do this for you. They can place your company’s logo and contact information on the vehicle. This is a great way to promote your brand while on the road.
GPS Tracking
Installing GPS tracking in your vehicles can give customers peace of mind. They can track their belongings and know where they are at all times. It can also improve your drivers’ efficiency and productivity by providing them with optimized routes.
Climate Control
Investing in climate control for your vehicles is essential for storing sensitive items such as electronics and antiques. It also shows that you value the safety of your customer’s belongings and are willing to go the extra mile for them.
Satellite Communication
Satellite communication allows for better communication between drivers and dispatch. This can improve the overall efficiency and responsiveness of your company.
Security Cameras
Safety is essential in the moving industry. Installing security cameras can not only protect your drivers and customers, but it can also serve as proof in case of any accidents or mishaps during a move.
Improved Customer Service
Customer service is crucial in any industry. It’s one way you can distinguish yourself from your competitors. You can train your staff to provide top-notch customer service and consistently exceed expectations. Here are two ways you can improve your customer service.
Customer Service Training
Your team’s customer service skills can make or break a customer’s experience with your company. Provide customer service training to ensure your employees know how to interact with customers and handle their concerns appropriately. This will lead to happier customers and better reviews for your business.
Chatbots
If you have a website or social media profile, you can use chatbots to provide instant customer responses and assistance. This shows that you value your customer’s time and are willing to go above and beyond for them. The best part about this is that these bots can work 24/7 giving your consumers access to the help they need whenever they need it.
Online Presence
Today’s modern age means that you need to have an online presence. There are various ways you can build your moving company’s online presence today. Here are three of the most effective methods:
Social Media Profile
The majority of Americans are on social media. It’s one of the biggest communication hubs and one that can’t be ignored. So create a social media profile for your company and consistently update it with promotions, customer testimonials, and information about your services.
Website
Having a website is crucial in today’s market. It allows potential customers to access information about your company easily and contact you for their moving needs. Ensure your website is user-friendly and regularly updated with current promotions and news.
Google Listing
Creating a Google My Business listing improves your online presence and increases your chances of showing up on the top search results for local moving companies. In addition, it allows potential customers to easily find important information such as an address, phone number, hours of operation, and customer reviews.
These are just some ways to make your moving company stand out in a competitive industry. The tips above can help you grow your moving company and your brand. It’s simple and affordable so start doing them today!
