If you’re given an embroidery franchise opportunity as a startup business, the most important challenge for you to overcome is to make people know about your products. You can use social media platforms to promote your products, or you can utilize traditional advertising methods if you have the budget.
But, going through these routes might not be enough because everyone else is already doing it. So, how can you differentiate yourself from the pack? How can you make your company unique?
You stand out among the rest by applying unusual marketing strategies. From viral videos to popular influencers, use unique marketing strategies to promote your business. Here are some suggestions.
Be omnipresent (almost)
Try to promote your brand everywhere. That means aside from promoting your brand via posts on social media sites and blogs, you should also utilize traditional means of advertising like posting on billboards or building walls.
If you really want to stand out, use your imagination and see if you can come up with an innovative way to market your products. For example, if you’re selling aquariums, you can put up an ad on subway trains or buses that say, “Not everything you see through a glass window is chaotic. Buy our aquariums, look at the fish, and feel your stress go away.”
Have your customers work with you
Another way to market your products in an unusual way is to have your customers join in your campaign. Since you’re a startup company, it’s still too early to have loyal customers.
Offer them an incentive and on top of that, use it to promote your products. For example, if you’re selling cosmetics that are hypoallergenic, ask your customers if they would like to avail of your promo. If they are willing to post photos of their selves on Instagram before and after they wear your makeup, you’ll give the one with the most number of “likes” a free set of lipsticks.
The objective here is to let other people know that when your customers started wearing your products, their skin rashes gradually went away, ascertaining the fact that your products are indeed hypoallergenic.
Stickers are still effective
Don’t count out bumper stickers as effective marketing tools because some of the most famous and successful tech companies made use of this tool. Reddit founder Alexis Ohanian tried to market his website by giving away stickers.
It’s unclear if Ohanian didn’t have the dough to fund a bigger marketing campaign, but nevertheless, his effort of promoting his website via stickers paid off. His overall investment in creating sticker ads was $500, but in the end, his site turned out to be one of the most popular online forums and social news aggregation sites in the world.
Partner up with unusual folks
Another effective way is to look for unlikely partners and ask them to promote your products. For example, you’re selling ultra-comfortable couches and they have nothing to do with restaurants that serve ribs. But, if your message sounds a little like, “Looking for a place to plop on after a hearty meal? Try our ultra-comfortable couches! You’ll never want to get up,” you’ll be catering to other people that are not usually in your target market.
These are just some of the unusual ways to market a product. As long as you get creative with the way you come up with marketing campaigns, you’ll be able to attract more people to your company.
